OM/WAA/NIG/ECE/26-08-10
Principal Accountabilities:
* Recommend changes to brand programmes
* Assist Brand Manager in the development of a strategic plan for respective brand(s)
* Recommend brand attributes to be reinforced based on brand’s role in portfolio
* Support definition of high level brand programmes
* Assist Brand Manager in the development and execution of an operational brand plan
* Recommend venues and communication channels
* Support development of message content
* Recommend schedule for brand events
* Monitor implementation and results of operational brand plan
* Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan
* Analyse market research data in order to understand brand issues and market opportunities
* Develop ideas on product innovation in order to achieve competitive advantage
* Provide insights around brand strategy in the development/ implementation of trade programmes by Trade area
* Also, work in conjunction with Trade area to ensure that product is correctly managed throughout the supply chain and brand programmes are effectively implemented by trade team in respective markets.
* Select in conjunction with Marketing Service Team adequate touch points for designed brand programmes.
* Liaise with Marketing Service Team to ensure smooth execution and evaluation of brand activities.
* Close working relationship with Strategy Planning & Insights (SP&I) team to ensure contribution into research projects conducted in various end markets.
* Develop close relationship with external agencies to ensure day-to-day activities related to brand programmes are performed with required quality and agreed cost & timescales as defined in operational brand plan
Knowledge, Skills and Experience:
* Fluent in English and French Language(oral and written )
* Knowledge of West Africa francophone markets would be an advantage
* Experience in Brand Area is desirable
* Consumer engagement and Brand programme development
* Project monitoring and management
* Managerial & Interpersonal Skills
* Negotiation and influencing
Key Outputs:
* Improvement in Consumer Disposition Funnel bottlenecks
* Forecasting accuracy
* Brand awareness and Imagery attributes ratings
* Timely development/ implementation of programmes
* Financial impact of programmes (e.g. ROI)
* Sales volume and Market Share
* Brand financials (e.g. P&L, margin)
Equity statement:
BAT is an equal opportunities employer. All candidates will be assessed on merit
How to Apply. Copy the link below to your browser
http://www.batnigeriacareers.com/scb/details_Page.asp?ProductID=1570
